Train With Purpose.
Live With Direction.
Ascend Human Performance exists for people who want more than workouts.
This is coaching for individuals who take responsibility for their body, their decisions, and their future—whether you’re preparing for selection, rebuilding after burnout, or trying to align your training with a bigger life mission.
Training is the vehicle.
Discipline is the skill.
Direction is the outcome.
What This Coaching Is (and Isn’t)
This is not generic programming, aesthetic chasing, or motivation-for-hire.
This is a long-term coaching relationship built around:
Physical preparedness
Mental resilience
Sustainable systems
I coach athletes, soldiers, and high performers who want their training to mean something—who see fitness as a way to sharpen themselves for life, not escape it.
My Coaching Philosophy
I believe performance is built, not hacked.
That means:
Consistency beats intensity
Systems beat willpower
Preparedness beats aesthetics
Identity beats outcomes
Your training should support your life—not compete with it.
We train to be useful. Durable. Calm under stress. Capable when it matters.
Client Reviews
After years of working out on my own and doing CrossFit, I felt like I had hit a plateau. Despite all the effort, I wasn’t seeing meaningful progress in either strength or endurance. Last year, I invested in a 16-week pre-written program from a well-known hybrid athlete, but it ended up doing more harm than good - I suffered a back injury that sidelined me for nine months.
Working with James over the past four months has been a complete gamechanger. I’ve added 20-40 lbs to all of my major lifts, hit a 240 lb push press PR, and significantly improved my run times- all without a single injury.
James tailors programming to your needs and goals, knows how to push you, and makes sure you’re progressing safely and effectively. This has easily been the most effective programming I've ever done. I'm looking forward to many more training cycles with James.
- Chris
James was organized, always available to answer follow-up questions, and constructive when addressing shortcomings. The structure of check-ins kept us on track and made weekly objectives clear. Discussing food solutions that met personal preferences was also a positive point. The greatest value for me personally was in seeing how much calorie consumption affects goals and how easily it can creep into your diet more than you might suspect. James' recommendations to lower fat consumption, while not radically changing my grocery list, had the greatest value for me.
- Steve